PROFESSIONAL DEVELOPMENT WORKSHOPS
Get your “Head, Heart, Hand” experience started out right by attending a professional development workshop prior to the start of the conference. Build your practice, learn how to sell yourself with confidence, create value for your in-house team and more. Whether you're a seasoned design professional or just starting out, you'll gain important skills to advance your career.
Workshops are the perfect way to learn new skills and take your practice to the next level. Choose to attend one of four professional development sessions offered on Thursday, October 10 from 1:30–3:30 p.m. (additional fee required), as well as an Adobe workshop on Friday, October 11 at 7:15 a.m.
If you’ve already registered for the conference, click here to sign up for workshops.
Learn from top-notch industry professionals, including:
David C. Baker, president, ReCourses, Inc.
Emily Ruth Cohen, consultant to creative professionals
Dave Fellman, president, Dave Fellman & Associates
Jeni Herberger, founder, Jeni Herberger Creative Concepts
Terry White, Worldwide Creative Suite Design Evangelist, Adobe
Enhance your skillset and build your practice by attending a professional development workshop. Pre-registration and an additional fee is required. If you are already registered for the conference, click here to sign up.
Underutilized and overworked? As companies look to expand revenue potential, the demand for visual communications comes increasingly close to critical mass. Marketing and creative teams cannot become successful strategic partners with the company stakeholders without a clear vision, outward-facing service offerings and goals for growth. In this workshop, you will learn to create and market your department’s “mission statement” to key stakeholders; develop methods to “prove value” to corporate stakeholders; and identify department capabilities, organizational structure and process demands.
It’s been said that there are talented graphic designers and successful graphic designers, but not every designer is both talented and successful. What makes the difference? Often, it’s simply the ability to sell your talent and develop customers who will pay you for your creativity and skill. In other words, you have to put on your “selling hat” to get results. In this fast-moving seminar, Dave Fellman will show you how to be more effective when selling and how to accomplish the maximum in a minimum amount of time. Learn how to set reasonable expectations, identify the best prospects, overcome common objections and win in price negotiations.
What is the best way to tackle situations in which you care more than the client does, and how do you spot these situations before they become problematic?You only have two choices when faced with these issues. Neither is automatically right, and both must be handled with purpose and awareness of potential consequences. David Baker explores this challenge by discussing why experts in the greater marketing field leave their profession an average of six years before professionals in other fields. You’ll come away with the tools necessary to spot—and deal with—problematic situations in the future.
Join this session to gain an in-depth understanding of what it means to be a Creative Cloud member. Your creativity will be reignited once you see the latest updates to the tools and services you love. Plus, you’ll learn how you can use your traditional design skills to create HTML websites and produce cutting-edge iPad publications—without writing code. You’ll also find new ways to collaborate with your teams and clients and learn how to share your greatest work with the creative community using Behance ProSite. This workshop is free and pre-registration is encouraged.